About Us
YONOW was created for those who seek more than movement — for those who move, slow down, and return to themselves.
Our Story
YONOW comes from Yoga Now — a reminder to return to the present moment. To breathe deeply, move naturally, and reconnect with your inner rhythm.
We believe yoga is not only something you do, but something you live. A quiet practice that extends into everyday life.
Rooted in Tokyo
Our design philosophy is shaped by a refined Tokyo aesthetic — subtle, balanced, and intentional. Clean silhouettes, soft textures, and space for the body and mind to breathe.
Designed for Flow
Not everything needs to be tight to feel supportive. Some pieces are made for movement, others for stillness.
Together, they create a wardrobe for yoga, daily life, and everything in between.